Creative Advertising

Image

This Saturday, we had lots of fun going to the Delaware County fairgrounds to see the Budweiser Clydesdales. They were so tall, healthy and majestic. The horses took my breath away while so close to see them.

Micah was engrossed from the moment we approached them. We arrived with a grand entrance riding with  one of the fairground’s keepers in his golf cart.

Yes, we were given a ride to see the fine exhibition. We did not realize we would have the privelege to see them getting “dressed” with white bows and red emblems on their tails, harnesses with silver jingles and their black leather reins.

When one shook his head with his mouth open, he looked like “Mr. Ed,” an old tv show horse who talked. His mouth formed a smile, which Micah exclaimed and amused people standing by us:

“Look, Nana. The horse is smiling at us!”

We watched the Budweiser dalmatian get lifted (pushed by his behind) up onto the beer cart.

The clouds seemed to look like rain as the dog ran to the back of the cart, way up high. The dramatic sky helped me to imagine him standing like he was a look-out for bank robbers on a stage coach. He returned to sit nicely beside the “driver” of 8 elegant horses.

In my recent life, I  tend to choose healthy, natural foods, outdoor settings and products that emphasize these qualities.
I am choosing to let two products featured, “tell their own story:”

~*~      ~*~     ~*~
The natural reusable bag,
Whole Foods Market.
Labeled “Love” in letters
Looking like artistic
Cursive rounded letters,
White on lime green.
Here is the tag
And interesting words,
Capturing the company’s
Philosophy:
“At Whole Foods Market, we are for love. Love of crisp apples, juicy tomatoes, buttery cookies, and brilliant blooms. Love for fresh air, clean water, vibrant forests  rich soil, birds, butterflies, bats and bees. Love of our neighborhoods, local farms, community gardens, and precious waterways. Love for now and for all of our generations to come.”

“Thank you for showing your love for the environment with the purchase of this reusable bag. We look forward to seeing it again and again!”

《》     《》     《》
The brown recycled paper bag
Labeled, “Chipotle,”
Decorated with elaborate
Designs and Spanish words
With their translations.

Given are some expressions:
“Puerqu – ito” = pig + cute
“Te quiero” = I like, like you
“Friolenta” = person sensitive to cold 
“Anteayer” = day before yesterday
“Empalagarse” = overeating sweets
“Estrenar” = to wear something for the first time
“Sombremesa” = post dinner chatter
********************
The following essay is also on the paper bag from Chipotles.

“Two Minute Spanglish con Mami.”
Written by Julia Alvarez

“When we landed in U.S.A. Mami said to “Learn English.”
“Pero, Mami,” I whined.
“In English,” she reminded me.
“Okay, Mom,” I said smartly.
“Don’t be fresh,” she scolded.
“My name is not Mom!”

It was the same at school. Sister Mary Joseph reprimanded me if she overheard me speaking Spanish to my sisters,
“Girls, that’s enough,” she scolded in a calm voice with a calm face. She didn’t look upset.

When Mami was enojada her face was a tangle of furious lines; her hands flew up, ready to slap.
When I tried speaking English, the school bullies taunted me,
“Spic! Spic!”

I ran home crying to Mami who knew  the most English in our family.
“They are telling you to ‘Speak!’ ‘Speak!’
Learn to speak English.”

I mangled the words. I spoke with an accent.

I asked Mami’s help. “How do I say empalagar en ingles?”
Mami said there wasn’t really an English word for when I ate too many sweets and got that sick, cloying, I’m-going-to-throw-up feeling.

Mami said there was no word, estrenar, in English for the first time I wore my new, store-bought party dress.

When my Bronx tias(aunts) hung around the table after Sunday dinner, telling stories, Mami said there was no “sobremesa” to describe those hours in English.

“I miss them, Mami.” All those words I had to leave behind.

Also, words that in English didn’t carry the same feeling. Like when you banged a finger, instead of crying “¡Ay!” you said, “Oh.” Or “That’s enough, instead of “¡Ya!” And how to get along without “-itos” attached to the ends of words, making the world safer, more affectionately kid-sized?

“¡Ya!” Mami said, weary with my complaints.
“You miss those words? Bring them into English!”

And I did as she said, at last.”

chipotle.com/cultivatingthought
~~~~~~\~~~~~~\~~~~~~\
Remember how we used to read everything on our boxes of cereal?
Are there any special brands you like their slogans, their phrases or expressions?
Care to share?

Advertisements

57 responses »

    • I like Mexican food but have heard Chipotles doesn’t pay their workers very well. . . I like that you give good comments but somehow the past few ones I responded to were in Waiting Approval area of wordpress!! Argghh! This is annoying since you and I followed each other from time to time and are reconnected. Take care and I do apologize. Sincerely, Robin

      • No fears, WP gets quite bizarre at times…always something changing…I never take it personally as I know the world has a life and replies will come in good time….I’m just glad it catches the spam so nicely….it is all porn and stuff…could you picture that getting through….aaaargh. Have a beautiful day Robin😊K

  1. Yes I remember reading the cereal boxes. Thank you for your story tonight. I love Clydesdales they are magnificent. I’m full of a cold and another issue, so my brain is too fuzzy to write something that resembles logic. But I came and I read..conquering is another issue 😊 xx

  2. Jen, you came and that would be enough.♡ Thank you for saying you read cereal boxes. Also, love the word “magnificent!” They were! I thought of you who likes horses and I remember a photo and post about your horse back riding ( if memory serves me 🙂 ) Get some rest, dear. xo

    • Thanks, Jill for loving little Micah’s comments. He is a genuinely warm boy. I captured 3 pictures of the “smile,” one with his head up tossing his mane. It looks like this one was trying to communicate!
      I also enjoy the Christmas sleigh with the beautiful and proud Clydesdale horses. They were very easy going and we had front row standing places. 🙂

  3. I always liked airline slogans, always cheery and up beat. Whole Foods, the hundred dollar a bag store is faux green company. Yes I buy there, they are a Texas based company and that alone makes me wonder if they are what they say they are….

    • I am not sure if it is faux or not. There are some items which cost more but I feel our bodies deserve better food. I mostly shop in Delaware at our Farmers Market or the community store in winter. There are some tasty homemade jams, baked goods and some people who have hydroponic veggies to sell at our local market. I just like going to Whole Foods with youngest daughter. When I saw the bag and long tag with their philosophy it seemed “really nice,” Juan 🙂

  4. Oh Robin, this is a fun post. I always read the boxes, bags, wrappers, etc. Do you remember Screaming Yellow Zonkers? Those boxes took so long to read, but they were so much fun.

    • I liked this brand of buttery, golden sweet-tasting confections, Dan! There isn’t any “kettle corn” or caramel corn that quite melts in your mouth like this kind. The boxes were fun with wild ramblings but usually a fact or two inserted in there, right? 🙂 My other favorite “read” was the silly comics in the Bazooka bubble gum.

      • I also enjoyed Bazooka Joe and his antics. It’s funny what we remember reading. Moby Dick, not so much, but Mad Magazine’s Mad Libs, all day long.

      • This is a belated comment. Glad you liked Bazooka bubble gum and Mad magazine wuth Mad Libs. 🙂
        Dan, you know Moby Dick captured my interest due to my Dad loving fishing and Grandpa Mattson’s telling stories of Rockport and Gloucester fishing and storms.

  5. Sounds like you had an awesome day the other day. So funny that you have to explain who Mr. Ed is, but then, I suppose there are some who wouldn’t know.

    I think that as time wears on, people are getting more and more creative with how they package food and try to add a story that will really pull on people’s heart strings. I guess it’s a creative marketing tool and can make for interesting reading while you’re sitting around the table.

    • My youngest daughter and I practice our Spanish so these expressions were helpful on Sunday. We try to write a Spanish line or two when we send my Mom her weekly notes. (Ex-high school Spanish teacher.)
      We went to see Micah’s older brother play middle school football on Sunday so we headed to Chipotle afterwards. I used to be a good homemaker (while a working wife and mother) but I just don’t cook that often. I feel guilty since Sunday dinner seems to have gone by the wayside! The bag for whole foods will cart things around more than going there too often, Marissa.
      You are so right about pulling heart strings. Commercials use our favorite tunes, along with sentimental or emotional phrases. Great point, Marissa! I will try not to fall into their spells.

      • I tried to learn Spanish and know many of the vowels but the tenses and conjugations just killed me. Might have been nice to have someone to talk to in Spanish but being able to work it into notes is a good idea too.
        I never cook, I think the family considers it a treat NOT to eat at home.
        Yes, Robin, didn’t want to say it but I’m not really in love with these commercials that use our emotions as a marketing tool. Buyer beware!

      • Buyer beware, indeed Marissa. They use the music of our generation and know we have a little more “spending power.”
        I can read Spanish and yet, not so great at writing it. 🙂 I like listening and can still recognize a lot of words. Good point about tenses snd conjugation. 🙂

    • It is an uphill battle sometimes for me, when I am by myself, Rashmi. I try my best, though. 🙂
      Thanks for enjoying our outing to see the horses. We knew with Skyler’s football game on Sunday, we would miss the once a year, All Horse Parade. We had an opportunity to see the “best” parts. Those horses are amazing, in person!

  6. We have a cereal company here called ‘Hubbards’ who make good wholefood healthy breakfast cereals and who enclose a four page flyer in every cereal box full of interesting and humorous information which I enjoyed reading as much as I did eating their cereals. I don’t purchase pre-packaged meals any more though so no longer enjoy that particular bit of advertising genius 🙂

    • I like how you shared a brand I was unfamiliar with. I like that they tuck in a 4 page flyer, with little tidbits of interest to read while eating Hubbards cereal. 🙂 I may have to look them up!
      I like finding out things about companies, Pauline. Do you get Celestial Seasonings tea in your stores? I like their little sayings and the fact two hippies in the late 60’s or early 70’s came up with the delicious “natural” teas. I sip “Sleepy time tea” at bedtime and there is a Bengal tea that tastes like black pekoe and orange spice with a dash of cinnamon in it. It wakes me up! This is helpful when I run out of coffee to have tea bags ready. . .

      • I’m glad you enjoy hearing about our little companies Robin. And yes, I believe we do have that brand here, though I don’t buy it. I drink herbal teas that are made fresh from my herb pots. [Doesn’t that sound high falutin’! It’s not really – it’s just how I’ve done it for years.]

      • I think it sounds perfectly wonderful, Pauline! I remember my Grandma growing peppermint and something that created chamomile tea. My Mom was more of a do it yourself “gal” and would squeeze fresh orange or lemons into hot tea. She would use cinnamon sticks or peppermint candy canes to stir with, during the holidays. 🙂

  7. I ate at Chipotle with hubby and excitedly showed him the writing on the cups. He thought it was crazy. Sigh. The Clydesdales are raised very close to where I used to live. Such impressive horses!!!

    • Oh so cool, Luanne! Were we on the same wavelength? Men aren’t as impressed with writing on unique packaging. I thought for sure my brothers would like my opening up some gum and showing them once gum was gone, pirate ship and a treasure map was revealed. I wrote about this once in amidst a bunch of tidbits, don’t ask me the brand. Once a week goes by, my brain moves on. . .
      I am happy you have seen the Clydesdales and lived close to where you used to live. I am heading off to sofa and “vegging” out. I am not sure if anyone still uses this old expression but I am turning off my blogging and watching television. I like Scott Bacula in “NCIS: New Orleans.” His team is good and I missed a lot of episodes so even repeats are enjoyed and sometimes “new to me.”

    • Thanks, Jay! I was enjoying your film festival but am (again) behind in reading. . .
      Oh, by the way, my brother, daughter and I feel M. Night Shamalyan has lost his talent!! I found “The Visit” to be appalling in gross-ness and even with psychological possibilities, he went for stupid “Scary Movie” comedic attempts. Let me know what you think (or hear) if after your fine movies at film festival; you watch this. Major yuck. If you want further spoiler alerts let me know. 🙂 Hugs, Robin

  8. OH MY GOSH! Reading the cereal boxes!!!! Yes I remember that! I don’t even look at them now. But I do remember them being fought over at the breakfast table. I can’t remember my favorites but I remember putting them in front of me as I ate and then being furious when a sibling took the box saying they needed cereal but would then keep the box!!!!

    • I am smiling at the sight (in my mind) of you and your siblings with cereal boxes. I do remember your saying books and magazines if in your home, you would all share and take good care of them. I was impressed with this, Colleen.
      My brothers and I loved going to our grandparents’ house because they had those little cereal boxes. I am in my bedroom and going to share a private word with you: shh. . . I have a shelf of real food containers and I have little (emptied by grandies) cereal boxes, jello and cake boxes, spice metal boxes, dried creamer bottle and other items. Felicia donated a waitress pad and papers, there are purses, keys, checkbooks with black line through part of account #s and wallets. There is a tray, two baby dolls and a high chair. I now buy those little boxes with apple jacks, fruit loops, etc. No, they are not healthy but we use them to nibble on while we watch a movie mixed into our popcorn. 🙂 My favorite is honey nut cheerios. They don’t have any special messages.

      • You have brilliant ideas Robin! I do have a wee grocery cart in my house that gets used to fill up with stuff in the house. I never thought to put those things around. The kids tend to like to rearrange my house once they have ‘purchased’ what they want. And actually they don’t bother purchasing either. They just like to rearrange. And none of mine have found the interest in cereal boxes yet….

  9. This was lovely, Robin. Micah is a very lucky boy to have you!

    I do remember reading cereal boxes. Now, of course, I no longer shop in regular markets. Our food starts with the local Farmer’s market, then Trader Joe’s, Sprouts and Whole Foods. Lately we’ve been drinking Daily Greens, a hand-made product delivered to WF every day. It comes in about 8 different varieties, is a green beverage and every one of them is healthy and delicious.

    This post reminded me that I read somewhere that eating green apples and green tomatoes helps to ward off Alzheimers — a new study reported this.

    Happy week, Robin. I am off to a wedding on Thursday but will check in when I return.

    xo

    • Beth, thanks for the heads up on green tomatoes and green apples. I am glad you shared your natural places you shop. It helps people who may still need a little nudge. . . In the “right” direction! Have fun at the wedding, Beth ♡♡

  10. Just goes to show that advertising is a power that can be used for the greater good in addition to getting people to buy products. I personally didn’t look at labels much as a child although I do now, mostly for nutritional content and then wished for ignorance is bliss-but tv commercials had a big influence on me. My husband rolls his eyes a lot as I have a tendency to quote commercials from the 80’s and 90’s.

  11. Two visuals that you prompted…the incredible beauty and elegance of the Clydesdale horses and myself as a kid eating cereal and reading everything on the Wheaties box….also…Mr Ed!! lol…loved Mr Ed!! “Wibur…..”

    • Kirt, thanks for this fun reaction to the magnificent horses. You used such wonderful adjectives.
      (Oh yes, Mr. Ed and Wilbur)
      Plus, reading cereal boxes. I liked Wheaties but Raisin Bran was soon my favorite once discovered. 🙂

      • I think my folks invested in Wheaties and Kellogg’s Corn Flakes…..we only got Raisin Bran when we visited grandparents……all 4 of us couldn’t wait for those times😀

    • I have written and illustrated four children’s books. Bela. Theses did not get published but 3 were used eother at church or work.

      One I used as a pamphlet at a battered women’s shelter(“Nutmeg and Cinnamon”) for helping to get children to describe any possible abuse or neglect. Another is called “Kissing a Bunny is Like Saying a Prayer.” Showing faith as a child happens while appreciating God’s (natures) gifts. This was used at an ecumenical youth group. “Alphabet for Beginning Christians” with all significant mentions of a single letter (from the Bible) listed on one side of page and a teddy bear block on the other. Last book, Bela, was “Where is James and his Dinosaurs?”
      Thank you so much for thinking I could do this challenging task. xo

  12. i love words, i love cereal boxes, and i most remember, ‘trix are for kids!” and “snap crackle and pop!”
    these bring back many happy childhood memories, robin )

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s