As with the televising the Golden Globes, the
Grammy’s and the Super Bowl 2014, the 86th Academy
Awards show had the best, most fun commercials I had
seen for at least a couple of weeks!
I think the most imaginative and creative commercial
used one of my own personal favorite “devices,” of
wordplay! The word was “garage” and the writers went
‘to town’ with that and the variations that we all
associate with the use of the word.
Do you know which product I am talking about?
Can you guess what the name brand is yet?
I like that the commercial, itself, doesn’t
reveal the product until they have fun playing
with word usage.
The advertisers start by listing inventors. Leading
your imagination to fill in the blanks.
“The Wright Brothers started out in a garage. The
companies of HP, Apple, and Amazon were created,
out in garages. Famous ‘garage bands,’ like the
Ramones, made music in a garage…
Some of the most remarkable innovations in the
world have rolled out of a garage. . .
Introducing the 2014 Cadillac.
It goes to show you, never underestimate the
power of a garage.”
(This is paraphrased, may have extra details
in the actual commercial!)
J.C. Penney has come up with a new advertising
campaign, capturing my attention. I find myself
studying and staring at the people out in the
world, enjoying the outdoors, some dressed up in
classily designed clothes. Watching others in
casual wear clothes on urban streets. I think
the CEO’s have some fabulous clothing designers
on ‘board’ at JCP!
I like the nostalgic device of using the song,
“Everybody’s Talking.” This great Harry Nilsson
song includes the lyrics of, “Only the echoes of
my mind.” I also love sweet, green and good ole’
Kermit the Frog, too. These memory-evoking ploys
are being utilized by the Lipton Tea Company.
I loved the new Google Play stories and movies
commercial. It has short clips of famous books
characters and movies. I think this is always
good product placement, during an award ceremony,
to have intermissions giving ‘homage’ to film and
the power of WORDS, too!
The montage of clips of international heroes,
including comic strip ones, like Captain America
and Superman, has a clever product attached.
One source on the internet (beliefnet) said:
“The Pepsi Mini had a better tribute to the magic
of movies than the Oscar’s broadcast clip reels.”
Here are 2 of the advertising slogan for Pepsi
“Pepsi- Little cans with Epic Satisfaction.”
“A movie quote can be as satisfying as a
Whoever doesn’t laugh out loud or snort their
drink while watching Tina Fey’s newest two or
three commercials for the American Express
company, doesn’t have a sense of humor!
I was actually drinking an iced cappuccino, that
I have created and make my ‘week’s consumption’
on Sunday. I was in the middle of a sip when here
is Tina Fey, of Saturday Night Live fame, writer
and director of several movies, actress in the
movie I think is both hilarious and heart-warming,
“Admission” and the famous ‘impersonator’ of
Sarah Palin. She is in a black and white short
film, crouching down by her washer with piles of
laundry around her, avoiding her family. She is
saying something about trying to get work done
and then she has to head out to the store for
something needed. I am too busy laughing to
hear her narration, sorry! She ends up at a
store, using her Am Ex credit card.
Another one has her somehow feeding a baby?
Doing something where she has somehow ended
up with yogurt in her hair, does she care?
No! She is off to the store, getting something
and talking to a stranger in line, while she
is grabbing stuff. She has a bag of potpourri
in her hand, stuffing some in her mouth. She
says something wacky about it giving her good
breath. “It smells good in my mouth,” the line
she delivers to someone.
Each commercial is like a short precisely timed
and well delivered comedy sketch! Love all of
these, maybe they have been around longer than
this, but I paid attention to the commercials
on Sunday night.
Hope you enjoyed my trio of Oscar’s posts and
found something among them to chuckle at. I
was told by someone in one of my own recent
post comments’ section that I wrote so much
they had to go get a snack in between reading,
to be able to finish it!
***This made me think seriously about how
we write on our blogs, in our posts.
We may wish to entertain ourselves, pouring
out our thoughts and salving our wounds.
We may wish to bring something into another
person’s life and meet their needs with some
shared lessons, learned in our own lives.
We may want to meet our ‘audience,’ learn
from them and become better writers.
Or all of the above!***